How AI steered The Ad Council’s campaigns during crisis

The organization collaborated with IBM Watson Advertising to analyze specific audience behaviors

How different cohorts would respond to people and objects in the Ad Council’s creative. Reactions could vary, with elements influencing response to the creative ranging from close-ups of humans, wider shots of crowds, or even blurred images. The AI at work helped the Ad Council to predict which specific creative elements would resonate across each different demographic they looked to reach.