AI is in nearly every application nowadays. A frequently cited IDC statistic has 75% of commercial enterprise apps using AI by 2021. And as AI has become more prevalent, the C-suite has taken a bigger role in AI strategies and implementations. In recent industry survey, 71% of respondents said that their company’s AI projects are “owned” by C-level executives.
Yet, even with C-level involvement, many organizations’ efforts with AI are falling short. Leaders often view AI as a plug-and-play technology with immediate returns, and they struggle to take a more holistic approach. For instance, they may focus on discrete business problems, such as improved customer segmentation, rather than big business challenges, like optimizing the entire customer journey.