Turbocharge ‘search-as-a-service’ platform with AI

Predict users’ intent, personalize online experiences, and create highly-targeted offers

Algolia, which offers a “search-as-a-service” platform, has acquired Romanian AI and machine learning (ML) startup MorphL. Terms of the deal were not disclosed.

Founded out of San Francisco in 2012, Algolia — which counts Salesforce and Accel among its investors — provides the engine and tools for businesses to build Google-like indexing and search smarts into their own platforms using easy-to-integrate APIs. Algolia claims a number of high-profile customers, including Twitch, Stripe, Slack, and Intuit.

MorphL, which was founded in 2018, specializes in predicting customer behavior on ecommerce sites, offering various ML models to power personalized recommendations, related products, and more.